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Coaching excellence: Turning sales managers into revenue multipliers - Webinar recording
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Sales performance has never been under greater pressure. Buyers are better informed, deals are more complex, sales cycles are longer, and forecasts are harder to call with confidence. In response, many organisations have invested heavily in sales enablement, methodology, and technology. Yet one of the most powerful performance levers in sales remains consistently misapplied: effective coaching.

Research consistently shows that organisations in which managers coach effectively outperform those that do not, materially, not marginally. Revenue growth is faster, win rates are higher, ramp-up times are shorter, and attrition is lower. Coaching acts as a multiplier on every other sales investment an organisation makes.

This webinar provides you with the blueprint for coaching excellence in 2026.
Matt Webb, CEO, Mentor Group Ltd

With more than 30 years of sales experience, Matt is an authoritative voice in the world of sales and sales enablement. He is passionate about delivering performance change that makes itself visible in the pipeline and changing the culture around sales to prove that sales is a noble career choice.
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