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Bid Competitive Intelligence - Playbook
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Availability
On-Demand
Cost
£0.00
Credit Offered
1 Self-Directed Study Credit
“Bid Competitive Intelligence: The Art of Winning” is a research-based white paper from Strategic Proposals exploring why competitive intelligence (CI) is critical to winning bids - and why most bid teams do it poorly. Drawing on Proposal Benchmarker™ data from over 1,100 organisations (only 4% report a robust CI process), interviews with bid leaders, and quotes from CI professionals, the paper shows how CI underpins every stage of the bid lifecycle: bid/no-bid qualification, proposal strategy and win themes (the “three Cs” of customer, capability and competition), persuasive writing, and post-decision learning. Its centrepiece is a five-step framework for Bid CI - Organisational, Operational, Sales & Marketing, Bid, and Opportunity CI - supported by practical tools including a bidders’ comparison matrix, weighted scoring examples, a 15-source competitor research list, an 18-point opportunity CI checklist, competitively astute customer questions, and “black hat” competitor review approaches. It closes with guidance on external debriefs, structured win/loss programmes, proposal quality audits, and internal lessons-learned reviews, plus a self-assessment prompt for readers to score their own organisation’s bid CI maturity.
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