Natalie Murray, apprenticeship director at Consalia Business School, introduces two of her degree apprentices: Caleb, an SDR at Experian who left university after three months, and Ella, a demand generation rep at AWS working with enterprise accounts on the Level 6 programme. The episode details why they chose apprenticeships over university, building the confidence to hold conversations with senior people at big organisations, the pivotal moment of managing your own customers, employer retention and progression outcomes, negotiated end-of-year projects that deliver real business impact, and Consalia's mission to make sales the most sought-after profession.