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Consistency, Authenticity and Challenger Brands - Pure Blue Ocean Customer Podcast, Episode 5
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In this episode of the Pure Blue Ocean customer podcast, Duncan talks to Tony Lorman, President for Europe at Royal Personal Care - a business of everyday brands, some 250 years old, that "makes useful things joyful" while challenging Goliath competitors from a challenger position. Tony offers a grounded view of success in three dimensions: the financial scorecard, external perception, and - the one he returns to - how you make people feel and the value you add.

The real differentiator, he argues, is consistency: delivering results in a moment is straightforward when there's low-hanging fruit, but lapping yourself year after year with a sustainable rhythm of delivery is where the magic happens. He reflects on the formative masterclass of big-organisation graduate schemes, his first general management role when "the buck stops with you", and becoming a father to twins - and distils his advice to his younger self: be your authentic self, because trying to fit someone else's mould is where you trip up.
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