Using stories to improve sales impact
Availability
On-Demand
Cost
£0.00
Credit Offered
1 CPD Credit
Duration: 25 minutes Learning objectives: The power of story telling in sales situations
An understanding of what a good business story is and how to construct and deliver one An appreciation of sales discovery as ‘story seeking' and 'story sharing' and a more human approach to client conversations. Knowledge of the key types of sales story and how to build your company story bank How to avoid the common pitfalls of sales storytelling
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