Freddie Lodge, CRO at Certifier
Freddie moved from hospitality into a decade of sales and now his first leadership role as CRO. The episode details believing in your right to be an equal in the room, the buyer isn't more important than you if you're adding value, taking control of the conversation from the first hello, treating your camera space as your control area in remote selling, using MEDDPICC to qualify and re-qualify throughout the deal, and why discovery never stops, even after onboarding.