1. Catalog
  2. The Blockbuster Lesson: why commercial power follo ...
The Blockbuster Lesson: why commercial power follows distribution
The Blockbuster Lesson: why commercial power follows distribution
Using the story of Blockbuster's collapse and Netflix's rise, this video explores a fundamental truth of modern commerce: commercial power attaches itself to the dominant distribution system. Blockbuster had nearly 9,000 stores at its peak, but Netflix anticipated each shift in how customers would choose, receive and pay for the product - first postal DVDs, then digital streaming - and positioned itself at the centre of the industry's next wave. The video challenges sales and commercial leaders to identify the dominant distribution system in their own sector today, arguing that buyer perceptions are now formed largely in digital channels, and that modern commercial leadership means ensuring your organisation's thinking is visible and understood where the market is already forming its view. The core message: if you're not shaping the digital narrative in your sector, you're operating inside someone else's.
Summary
Availability:
On-Demand
Cost:
FREE
Credit Offered:
1 Self-Directed Study Credit
Recommended
Powered By