OasisLMS

Duration 48 minutes: As a result of joining this event, you will know how to overcome the specific challenges of public sector selling, which will enable you to plan for and have strategies to overcome them.

Sales leaders, sales people and account managers and marketers who have responsibility for, or an interest in growing public sector sales

UK and International

The top challenges of selling to public sector and strategies to beat them In this session Matt Spencer and Chris Maitland will take you through some of the frustrations and barriers to selling into the public sector and suggest some approaches to overcome them. Chris is completing a doctoral research project and has interviewed over 70 companies to identify the top challenges of selling into public sector. Matt has been leading public sector sales teams for over twenty years and has encountered many of the issues and often found ways to circumvent them. Together you will gain insight into how to start or accelerate your public sector sales growth.

An insight into the top challenges met when selling into public sector Mitigating strategies to help plan before you start and help to unlock new business An ability to discover and generate new pipeline early and shape requirements

CPD Points: Two (when attending live) or one (watching the recording)

Chris Maitland, Deal Partner, Boardy Ventures Chris Maitland is former diplomat and trade negotiator with the UK and Australian governments. He is currently undertaking a research project with the Cambridge University Business School to investigate and address the barriers faced by businesses in navigating government procurement in the UK. Matt Spencer, Managing Director, Govsell Matt Spencer has been selling into public sector for over twenty years with experience ranging from central government to the wider public sector. Matt is managing director of Govsell a consultancy dedicated to helping small and medium businesses accelerate public sector sales.