OasisLMS

Duration 44 minutes: As a result of joining this event, you will know how to effectively use sales metrics to drive better performance and align front-line sales execution with organizational objectives, which will enable you to turn data into actionable insights and enhance sales management effectiveness.

Sales professionals, sales managers, sales leadership

UK and International

In this insight-packed session, Dr Michelle Vazzana will reveal the research behind Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance. She will share how her team analysed the practices of large global companies and found new patterns in how metrics can be used to drive better performance. She will cover: Why high-performing sellers do not always become great sales managers. The different levels of sales metrics and their relative manageability. The difference between data and insight. How metrics drive dysfunctional behaviours and how to combat this trend. How to leverage sales managers as force multipliers by providing clarity of task.

Learn how different levels of sales metrics impact performance and how to use them effectively. Ensure front-line sales execution is aligned with organisational objectives and goals. Make sense of data to drive actionable insights.

CPD Points: Two (when attending live) or one (watching the recording)

Dr Michelle Vazzana, Chief Innovation Officer at Imparta Dr Michelle Vazzana, Chief Innovation Officer at Imparta, is a prolific researcher and sought-after speaker. Vazzana has conducted extensive research and published a series of best-selling books on the topic of sales coaching practices, sales management and sales agility.