OasisLMS

Duration: 57mins - As a result of joining this event you will learn how companies that adapt to the way their customers buy are innovating and consolidating their selling engine to develop go-to-market strategies.

Sales and business development professionals responsible for new and existing business. Heads of marketing and customer support - aligned with sales to grow and protect new and existing business.

UK and International

This online masterclass discusses the current shift in sales innovation led by changes in buyer behaviour and the acceleration to digital and remote interactions. Companies that have been forced to adapt and rethink how they sell are successfully adopting creative ways of connecting and serving their customers. In this webinar, sales expert Helga Saraiva-Stewart will look at how these pioneers are focusing on the way their customers buy, re-structuring their processes and organisations to serve their clients better to create new competitive advantages and capture market share. The future of B2B selling, is selling less, but doing it better.

How multi-threaded engagement helps you sell, the way your buyer buys. How unifying your commercial operations can unlock productivity across your organisation. How applying these key ideas can update your business methods and go-to-market strategies.

CPD Points: Two (when attending live) or one (watching the recording)

Helga Saraiva-Stewart FF.ISP, founder of SalesShaker.com and Lead-Results Helga Saraiva-Stewart is a champion for sales education and the empowerment of sales professionals. Helga, who is British-Portuguese, is a founder of SalesShaker.com and Lead-Results. She is a founding fellow of the Institute of Sales Professionals, and certified ethical seller. She has a rewarding career spanning 17 years based in London, and is now a consultant and professor-in-practice in prospecting and sales at Nova School of Business and Economics in Portugal.