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The Future of Sales Enablement
The Future of Sales Enablement 2026
A research report from Mentor Group presenting the results of its global Future of Sales Enablement survey, exploring how organisations are preparing for 2026. Aimed at sales enablement leaders, sales managers and senior sales leadership, it examines investment priorities, learning modality shifts, AI  adoption and use cases, partner selection criteria, success metrics and budget outlook.

The report combines survey data (charts for each of the seven questions) with “What This Means” commentary and insight summaries. Key findings include: sales manager development (72%) and seller skills training (52%) top the 2026 purchase priorities; blended programmes are the strongest growth area in learning delivery (58% increasing); AI is moving from experimentation to targeted investment, led by conversational intelligence (56%) and manager coaching insights (48%); measured business impact (62%) is the leading factor in provider selection; win rate improvement (58%) and quota attainment (44%) are the primary success metrics; and budgets remain resilient, with 42% of organisations increasing enablement spend versus 2025.
Summary
Availability:
On-Demand
Cost:
FREE
Credit Offered:
1 Self-Directed Study Credit
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