OasisLMS

Duration 51 minutes: As a result of joining this event, you will learn what buyers value most in personal professional branding

Sales professionals seeking an improved relationship with their clients Sales enablement leaders looking for the impact on people in their programs Sales leaders looking to drive growth through competitive differentiation and professionalism

UK and International

Why your corporate brand isn't enough If you're looking for a competitive advantage, look no further than your people. Now learn how your salespeople can stand out as the professional advantage in the markets you serve. A combined study by Cranfield University and the ISP investigated what buyers and procurement professionals truly value in personal professional branding. With the support of the Chartered Institute of Procurement and Supply, over 250 salespeople were surveyed to understand the elements they believe are important in a personal professional brand.

An understanding of the universal elements of personal professional branding How these elements apply to salespeople in your organisation How, as an individual, you can start this journey - and how, as a leader, you can foster the culture required

CPD Points: Two (when attending live) or one (watching the recording)

Andy Hough FF.ISP, Lecturer, Cranfield University Andy Hough is founder of the Institute of Sales Professionals and a lecturer in sales performance and leadership at Cranfield University. Passionate about sales at every level, Andy supports organisations to embrace new leadership and learning methodologies and frameworks for sales ecosystems. Andy has spent all his working life in sales. Starting in financial services in Lloyds, then Barclays Asset Finance, he then moved to GE Capital and ran their joint venture with Sun Microsystems Ltd, and from there to EMC2 Inc (now part of Dell). He held roles from Head of Customer Financial Services (UK and EMEA levels), through to Director EMEA Sales Enablement. Adam Gray L.ISP, Co-Founder of DLA ignite Adam Gray is co-founder of DLA Ignite the world's only strategic social media consultancy and training company. DLA Ignite has partner resellers in Europe, Australasia, North America and South America and is constantly developing new programmes to address market needs and changes in both the digital world and the business landscape. DLA Ignite have recently launched their ISP certificated training programme which gives people a recognised achievement certificate to add to their sales toolkit. The purpose of this training is to help businesses and the individuals take control of their own digital presence and use it in the most effective way to create conversations and commercial interactions with the people they need to influence: customers, prospects, employees, potential recruits and their industry.