OasisLMS

Duration 53 minutes: As a result of joining this event, you will know how well referrals will work in your business, which will enable you to justify investing time in systemising a process to get them.

CEOs, CROs, other sales or marketing leaders, quota-carrying execs, account managers, customer success. CFOs and Chairs also get value.

UK and International

Why referrals should be the mainstay of your top of funnel lead gen The why behind making referrals the cornerstone of your new business strategy. According to Texas Tech Uni, 82% of B2B buyers never make it as far as doing an internet search, instead relying on their networks for recommendations, so if you rely on traditional marketing methods you are only targeting 18% of available budget unless you adopt a systematic referral strategy. This session will explain why you should adopt a referrals strategy in your business. Due to limited time, we have to defer the logical next topics of who to ask and how.

Why referrals are the best lead source How to assess what revenue and margin impact referrals could have in your business Who to ask for referrals and when

CPD Points: Two (when attending live) or one (watching the recording)

Thomas Coles F.ISP, Director, Effective Interim Ltd Founded first technology business nine months after graduating Exited 5 businesses Sold £5k to £1.3m software services and SaaS products to global companies and SMEs Typical relationship ten years Navigated procurement, convoluted decision making committees etc., i.e. been there and done it Now advising numerous B2B companies in professional services, consultancy, technology and other sectors to accelerate sales Laser focus on referrals