OasisLMS

Duration: 57mins - As a result of joining this event the participant will know how brain chemistry and innate human biases can be utilised in the steps of the selling process enabling them to better influence and persuade prospects to drive revenue growth

New business sales leaders and account directors Any salesperson or account manager carrying a growth quota for 2022

UK and International

Understanding and managing brain chemistry and unconscious bias to drive revenue growth Excitement about neuroscience is high and is one of the fastest growing sciences in the world today. We have an ancient brain in a modern world and now process 11 million bits of information every second, when our conscious brain can only manage 40-50! Understanding and managing brain chemistry and unconscious bias is critical to fulfil sales potential, especially in a hybrid environment. Sales and account managers need to learn how and when to proactively manage the brain's chemicals such as dopamine, endorphins, oxytocin and cortisol to make our customers feel good about us and to control the brain's innate desire to avoid threat or danger, which can prevent rational decision making and create resistance to change. Learn how to use behavioural profiling and adaptive selling to manage our unconscious biases. Come on our journey to understand your parietal lobe from your amygdala and increase revenues en route!

Learn how brain chemistry works in the selling process and how to manage it more effectively Understand the brain's innate biases which impact how buyers make decisions Learn how this can be used at every stage of the sales process, face-to-face and virtually, to differentiate yourself and your company and drive revenue growth

CPD Points: Two (when attending live) or one (watching the recording)

Mark Erskine Mark Erskine, director and founder of Seller Performance, is a highly experienced sales performance specialist, with over 35 years' experience in business-to-business sales. Mark is a master trainer and coach for LIFO® behavioural profiling, qualified business coach and mentor, neuroscience sales specialist, trained facilitator and former Miller Heiman independent consultant.