For the series' first guest episode, Greg Barnes and host Mark Guardiola are joined by Rob Marklove, Managing Director of the Institute of Sales Professionals, to explore why sales deserves to be recognised as a profession and what a professional body adds beyond training alone.
Rob explains the ISP's roots in 1911, who it serves (individuals, corporate partners and training providers), its CPD platform and specialist groups, and the membership grades from free affiliate through to fellow. Greg shares why being a founding fellow matters to him and how his Management in Transition course came to be ISP endorsed. Both close with a challenge for sales managers: in a world where most buyers don't trust salespeople, developing your people's professionalism and ethics is the one lever that sets your team apart.