OasisLMS

Duration: 35 minutes Learning objectives: Leveraging your LinkedIn network to prospect

Social Media Novices Early Sales Professionals Sales Executives & Account Managers Business Development Executives/Managers

English-speaking UK and International

Since the Covid Pandemic of 2020-21, selling and connecting with existing and potential clients & customers through social media has become the norm. But for some, doing this well is not a skill they currently have – or so they think. How do we generate enough conversations with our networks so that we don’t become isolated from our contacts in this new digital selling landscape? How do we translate our traditional, face-to-face, in-person sales prospecting process to engaging with our network digitally? The good news is that you probably have many of the skills already and this webinar explains how you can use them.

· Discovering and identifying key prospects within your connections on LinkedIn · How to make a direct, non-threatening approach to prospects that generates genuine curiosity with the right people · A collection of proven examples of writing and responding to posts and direct messages

CPD Points: One

Adam Gray – Head of Intellectual Property, DLA Ignite To say “Adam likes guitars” is an understatement. His pursuit of his musical desires is facilitated by his role at DLAignite. His years of experience in business and time spent on stage as a performer is crystallised when talking to an audience or training a room full of changemakers. In the modern world, social media is pivotal to success as more and more of the world’s population use it as the primary source of decision-making information. How social media affects marketing, sales, HR, how small businesses need to react, and how large enterprises need to embrace this new environment - all of these challenges are things that he understands first-hand. DLAignite has moved from being a predominantly “social selling” company to being a "strategic business transformation through social media" company. To this end, they continually develop a series of transformation products to tackle challenges in each major business department.