OasisLMS

By attending this webinar, the participant will discover how two years of delivery experience has changed the focus of the Level 4 Sales Apprenticeship. The audience will explore and assess its actual relevance today, both in terms of sales professionalisation and positive mental well-being. In a radically changed business world, apprenticeship support and coaching have never been more relevant for sales professionals at all levels of experience.

The benefits, opportunities and challenges that the sales apprenticeship is presenting. Where do sales leaders need to up their game? Is the apprenticeship a threat? Apprenticeship does not equal inexperience. Why companies are looking beyond the ‘A’ word.

This event does not qualify for CPD points. The majority of our events feature a learning objective and are designed support your professional development. We occasionally run insight events which are designed to engage members with key industry topics. The Sales Executive Level 4 Apprenticeship is two years old. In human development this is often known as the ‘terrible twos’ – so how far has the qualification matured and what impact is it having? Its arrival has coincided with the biggest societal and commercial upheaval of the century so far. The last year has been a perfect test track for the qualification because, sales behaviours were forced to change by external events. The first EPAs have taken place. Strong anecdotal evidence of implementation supported by empirical measurements of sales effectiveness are becoming more visible. It’s time to examine the benefits and challenges that the two year old is creating in the sales world. Our sales apprentices from companies as varied as HPE, Royal Mail, Rockwell, BSI & Pearson have shared their experience and insights but this session will look at misconceptions and barriers to success. Employers tell us that apprentices have made a real difference to their businesses, adding a dynamic, can-do approach to their sales forces. A focus on professional development has also helped them to keep talented staff and attract more vibrant, young people from diverse backgrounds to their organisations. APS research shows that diverse and inclusive sales teams are good for business, while employing apprentices also encourages social mobility.