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Revenue Growth Management and Maximising Potential - Pure Blue Ocean Customer Podcast, Episode 3
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On-Demand
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In this episode of the Pure Blue Ocean customer podcast, Duncan talks to Christina Vrentzou, global director for price-to-trade and terms at Bacardi - one of the least explored and most complex pillars of revenue growth management, often treated as a black box because it sits on the sensitive ground of trade investment with customers. Christina explains her mission: make substantial existing investment work harder, deliver incremental value through negotiation, and - the measure she cares about most - build enough capability in the organisation that her own role is no longer needed. "Success is when the student surpasses the master." She also shares the pivotal moment that shaped her: leaving Athens solo for a global role in Singapore, a leap of faith taken to explore her maximum potential - limits she says she still hasn't found. A strong listen for anyone in commercial roles on capability-building, courageous career
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