OasisLMS

Duration 35 minutes: As a result of joining this event, you will learn how personal brand, ethics and professionalism affect buyer trust

Sales professionals seeking an improved relationship with their clients Sales enablement leaders looking for the impact on people in their programs Sales leaders looking to drive growth through competitive differentiation and professionalism

UK and International

Rebuilding buyer trust - The value of personal brand Buyers don't trust salespeople, only 18% say they do. And yet, trust is the single biggest factor in sales engagement. So how can sales professionals earn that trust back? This webinar explores the growing trust gap in B2B sales and the crucial role personal brand plays in closing it. Drawing on findings from Cranfield University research, we reveal what buyers are really looking for - and what salespeople are overlooking. We'll unpack how ethical alignment and personal credibility impact buyer engagement, and how individuals and organisations can use small, evidence-based actions to rebuild reputation and boost performance.

The latest research into why buyers engage with salespeople - and why they don't How personal brand, ethics, and professionalism affect buyer trust Practical ways to evidence trustworthiness as a sales professional or team

CPD Points: Two (when attending live) or one (watching the recording)

Andy Hough FF.ISP, Lecturer, Cranfield University Andy Hough is founder of the Institute of Sales Professionals and a lecturer in sales performance and leadership at Cranfield University. Passionate about sales at every level, Andy supports organisations to embrace new leadership and learning methodologies and frameworks for sales ecosystems. Andy has spent all his working life in sales. Starting in financial services in Lloyds, then Barclays Asset Finance, he then moved to GE Capital and ran their joint venture with Sun Microsystems Ltd, and from there to EMC2 Inc (now part of Dell). He held roles from Head of Customer Financial Services (UK and EMEA levels), through to Director EMEA Sales Enablement.