OasisLMS

Duration: 54mins Learning objective: How to differentiate your value proposition to get heard in a crowded marketplace.

Business owners Sales Professionals

UK and International

Pick Fights! How to make your business/proposition stand out in a crowded marketplace and set yourself apart from your competition. In this highly entertaining and thought-provoking workshop, Mark Blackmore explores some of the key themes in his #1 Amazon Bestseller, Marketing Renegade, and gives you the tools to differentiate your value proposition and find a voice worth listening to. Most businesses sell similar stuff, which makes standing out from the crowd really difficult from a sales and marketing perspective. Picking a 'fight' means identifying something that people already dislike, creating a cause that someone can believe in, and making a stand against it. Tapping into a motivation that already exists is much easier, and more cost-effective, than trying to create momentum from nothing. It gives you a point of differentiation and helps you connect emotionally to customers.

How to choose to create a cause people can believe in. How to tap into an emotion that already exists and create a voice worth listening to. How to market your message and get noticed.

CPD Points: Two (when attending live) or one (watching the recording)

Mark Blackmore A.ISP, Director, Lammore Consulting Ltd Mark Blackmore is a sales guy, serial entrepreneur and #1 Amazon bestseller. He has helped salespeople, managers and businesses across the world to improve their performance and deliver greater customer value. His blue-chip clients include: Media: Autotrader, Global.com, TES Global. House Building: Barratt/David Wilson, Bloor Homes, Taylor Wimpey, Bellway. Logistics: Hellmann Worldwide Logistics, Panalpina. Manufacturing & Service: G4S, Essity. Financial Services: Coremont (Brevan Howard), Luxoft, LCH Clearnet.