Georgia started out selling fish cakes at Hampshire farmers' markets at sixteen and has since sold across golf and hospitality, tech consultancy, legal business intelligence and now major retail events. The episode details how the Level 4 Sales Executive apprenticeship gave her a proper understanding of the sales cycle and how different customers want to be sold to, the lasting value of a great mentor, keeping dialogue flowing between new business and account management teams, and her experience, and advice as a young woman navigating male-dominated rooms and turning being underestimated into leverage.