OasisLMS

Duration 61 mins: As a result of attending this event you will be able to navigate the important model, and appreciate the importance of people in its core. You will be able to adopt and apply people strategies to increase salesperson lifetime value, and increase customer centricity in the process.

Sales leaders, sales enablement leaders and HR executives

UK and International

Most sales leaders and their employers understand models addressing customer lifetime value, and how to use models such as Gupta et al 2006, or the more commercial Boston Matrix. But in a fast-moving world, few leaders have contemplated the concept of Salesperson Lifetime Value (SLV). It's important not just to learn the concept of SLV, it's vital to move to a salesperson life-centricity model. If sales leaders focus on SLV and obsess about it, they will increase revenues with more customer centricity, and reduce the cost of sales through greater retention of salespeople. We will cover the theories and how they are practically applied, ahead of a workshop focused on building a financial mastery of SLV.

Understanding of the Salesperson Lifetime Value Model. An ability to explore and explain the financial constructs within the model. Appreciate the levers that can be pulled to enhance SLV within your organisation.

CPD Points: Two (when attending live) or one (watching the recording)