OasisLMS

Duration: 08 mins 53 secs Part of the Level 3 Learning Series -By watching this video, the viewer will understand the importance of financial and commercial knowledge and how using it affects their sales performance.

Level 3 sales learners, EPN members, early sales professionals

UK and International

Part of the Level 3 Learning Series – The importance ofunderstanding the financial and commercial aspect of business and how to use this knowledge in day-to-day sales activity. Sales is a performance activity which relies heavily on being able to build strong business relationships through having good people and rapport building skills. That isn’t enough. Understanding the commercial and financial elements of the business we work for and those we sell to is imperative. In this video Mike Gibson (FF.ISP) former Sales Director at Royal Mail, explains why salespeople should make understanding financial language, measures, and reporting their priority, what to look out for, and practical steps to do this.

The importance of understanding and using financial language in sales What specifically you need to know and why What happens when salespeople do this /do not do this

CPD Points: 0.5