OasisLMS

Duration: 07 mins 25 secs Part of the Level 3 Learning Series -By watching this video, the viewer will understand how to use FABs (features, advantages, and benefits selling) as a process in selling conversations.

Level 3 sales learners, EPN members, early sales professionals

UK and International

Part of the Level 3 Learning Series –What is meant by FABs (or features, advantages, and benefits selling) and how we use these in our sales conversations. This video explains the difference between the features, advantages and benefits of a product or service. It also explains why understanding what each of these are and why conveying the personal benefits to potential customers, can compel them to buy.

What FABs (features, advantages benefits) are How to use each of them in sales conversations How to use benefits to create a compelling reason for customers to buy

CPD Points: 0.5