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Is marketing now the real driving force behind suc ...
Is marketing now the real driving force behind successful sales?
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Availability
On-Demand
Cost
£0.00
Credit Offered
1 CPD Credit
Product Abstract
The complexity of business to business sales has reached an all-time high, with prospects seeking far more credible information before they are prepared to speak to a salesperson. Combine this with GDPR, longer sales cycles and increasingly elusive customers, the days of picking up the phone and hoping to make a sale is a distant history. For successful companies it is marketing which now fills that role. A great marketing campaign will identify, target and take a prospect along 75% of the buying journey, making it far easier for the salesperson to pick up the phone.
Key Takeaways
Demystify the modern role of marketing and understand how sales and marketing work best together Learn how sales and marketing successful integrate through having shared goals and culture How marketing helps you understand your customers better and how to win the next one
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Is marketing now the real driving force behind successful sales? Course List
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