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ISP Sales Room: Understand sales communication Ep 1 L3
(2)
Availability
On-Demand
Cost
£0.00
Credit Offered
0.25 ISP CPD Credit
To watch episodes 2-6, click HERE.
Imagine a first date. One person turns up dressed for a ballroom final, every word polished and about as warm as a corporate press release. The other rolls in wearing jogging bottoms, relaxed and unfiltered. Neither gets a second date. What works is somewhere in between: real, warm and genuinely interested, but deliberate about how you come across.

Episode 1 opens the Sales Room module on sales communication. It explains why communication sits underneath every other sales skill, citing HubSpot research in which buyers named listening as the first thing they want from a salesperson, and it names the two traps people fall into in their first sales role: trying too hard, or being too casual. The aim is to be deliberately human, and the next five episodes cover what gets in the way and the habits that make it work.
  • Communication is the foundation of every sales skill. If it isn't working, nothing else works either.
  • Buyers value listening above product knowledge or closing technique.
  • Too polished feels fake and too casual isn't taken seriously. Neither builds trust.
  • Aim to be deliberately human: warm but considered, natural but intentional.
This episode introduces the module on sales communication and maps directly to understanding how communication works in sales and why it matters to the customer.

L3B1

PRIMARY  ·  Level 3, Business quadrant

Understand Sales Communication
ISP Level 3. Especially useful for people in their first sales role, and for anyone who wants to come across as more natural and trustworthy with customers.
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