OasisLMS

Duration 56 minutes: As a result of joining this event, you will know how to establish a Human-Centred Sales approach, which will enable you to build trust, differentiate from competitors and drive sustainable revenue growth.

CEOs and founders of B2B sales organisations Sales leaders looking to create differentiated, high-performing teams Sales enablement professionals shaping modern sales cultures

UK and International

In an age where automation, AI and data-driven tactics dominate sales, one thing remains unchanged: buyers are human. Yet, as generic outreach increases, trust in sales continues to decline. The most successful sales teams today aren't just leveraging technology, they're standing out by putting human connection back at the heart of their approach. This session explores Human-Centred Selling, a model that blends commercial excellence with trust-building, differentiation and long-term success. We'll unpack why confidence in sales teams is a key missing ingredient, how it impacts performance and what sales leaders can do to embed a culture of trust and credibility. Expect actionable insights, practical techniques and a fresh perspective on winning in the AI era, without losing the human touch.

How to build a confident sales team that buyers trust and respect. Why differentiation is about how you sell, not just what you sell. Practical techniques to embed Human-Centred Selling for lasting success.

CPD Points: Two (when attending live) or one (watching the recording)

Ben Gaston FF.ISP, Founder of The Humble Sale® Ben Gaston is the Founder of The Humble Sale® and creator of The Humble Sale® Playbook, helping B2B sales leaders and their teams build confidence, differentiation and sustainable growth. A global sales leader, Ben has led high-performing teams across multiple industries. In parallel, he continues to be an experienced theatre director, applying acting-inspired techniques to sales leadership. A Founding Fellow of the ISP and key witness to the APPG inquiry into Professional Sales in the UK, he champions a modern, human-centred approach that blends performance, empathy and sales expertise.