How you do anything is how you do everything! ISP NextGen season 3 podcast with Jacob Horne
Availability
On-Demand
Cost
£0.00
Credit Offered
1 ISP CPD Credit
Jacob shares his route into sales from applying for construction work in an Australian hostel to door-to-door solar sales and on into B2B SaaS before going deep on the craft of discovery. The episode details practical exercises for finding your purpose, a question-funnelling framework for uncovering the prospect's narrative rather than just their pain points, the role of active listening, and Jacob's "logical close" technique: summarising goals, pains and relevant features at the end of a discovery call like threading a pearl necklace, so the close alone reveals everything learned in the conversation.
 

Jacob Horne never planned a career in sales he was sitting in a hostel lobby in a hard hat when it found him. Now Head of Sales Training and Coaching at Awin, he explains why prospects don't join calls with a metric in mind, and why the best salespeople sell the future story of a buyer's life rather than a feature or a fix. From purpose-finding exercises to question funnelling, active listening and the logical close, this episode is a masterclass in discovery including a simple test any sales manager can use: listen to the last minute of the call, and you should hear everything that mattered in the previous thirty.

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