OasisLMS

Duration: 44mins - Know the benefits and impacts of digital sales management which will enable them to understand how data can drive incremental sales and enhanced sales effectiveness.

Sales and marketing leaders, sales managers, strategic management, sales operations and support

UK and international

Today's consumers use the ease and accessibility of the internet to their full advantage but few brands do the same. Whether your organisation is planning a consumer-facing site or already has a growing, direct business, now is the time to increase your efforts. Marketing, distribution, and product walls have come down. Consumers, manufacturers and partners all gain from easier ways to buy. Many brands are diversifying their sales channels and are looking to expand their options to higher-margin direct sales, revolutionising the supplier-retailer model. Modernising sales with ecommerce streamlines the retail buyer's experience, creates greater transparency and opens new opportunities for data-driven purchasing and for dialogue between sales specialists and customers.

At the end of this session you will have an understanding of what digital sales modelling is and why it is so important in an agile market. You will have learnt how to utilise technology to work for you and your business. You will have an understanding of the importance of customer experience in the success of your business in a fast pace market. You will learn how one of Oracle's customer has transformed their digital sales models and what the impact has been.

CPD Points: one

Niels Goossen, Director CX Strategy EMEA, ORACLE and Johnny Barton, Service Principal, Turning Point Niels Goossen joined Oracle in 2017. He is currently leading strategy for Oracle's sales and ecommerce solutions in EMEA. In this role Niels translates trends and developments in the market into relevant solutions and market strategies. He brings more than 20 years' experience connecting business and IT at multinational companies in the fields of digital, innovation, sales and strategy. Neil will be joined by Johnny Barton, Service Principal – Journey, Experience & Strategic Solutions at Turning Point who is one of Oracle's customers and who will share his experience in the transition to a digital sales model. Turning Point is a leading social enterprise providing health and social care services for people with drug and alcohol issues, mental health difficulties and learning disabilities, in over 300 locations across England, including community services, primary care settings, hospitals and prisons. Turning Point, along with the Rightsteps B2B wellbeing brand and livelife a D2C therapy brand, are at the forefront of blending digital and in-person services to create journeys and experiences that help over 100,000 people a year. Johnny is also proud to be the Chair of UK charity CATTs (Cancer Awareness for Teens & Twenties), an organisation dedicated to education of young people on the signs and symptoms of cancer, and addressing health access inequalities.