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How to apply world class marketing principles to your sales career
Availability
On-Demand
Cost
£0.00
Credit Offered
1 ISP CPD Credit
Duration: 28 minutes Learning objectives: Understand how to apply marketing principles to your career development
All Sales Professionals All Sales management & leadership professionals
English-speaking UK and International
Professor Malcolm McDonald spells out how continuously successful companies use marketing to grow their profits and the capital value of their shares... but what has that got to do with the careers of salespeople? He goes on to explore how these very same principles and processes can be used to develop successful careers. His very first book of the 50 he has written was called: ”How to Get the Job You Want” It was a best seller and Professor McDonald is in the process of updating it in the light of his considerable commercial and scholarly work during the intervening years. He will be joined briefly on this webinar byEdmund Bradford, who is a specialist in marketing and sales implementation.
· The core principles of marketing · Ten actionable propositions for career development
CPD Points: One
Emeritus Professor Malcolm H.B. McDonald, MA(Oxon) MSc PhD DLitt DSc Emeritus Professor McDonald is respected as a world leader in marketing and sales management, working with the biggest and best companies in the world in developing winning strategies.
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