OasisLMS

Duration 52 minutes: As a result of joining this event, you will gain new insight on the power of data in driving sales performance. This will enable you to adopt a more data driven approach to sales effectiveness moving forward and will positively improve your win rate.

sales leaders, sales managers, sales operations, CSO, sellers

UK and International

The changing impact of data in sales Data is a key that will unlock growth and business performance. Understand how organizations that successfully leverage this are improving win rate by more than 20% and be the catalyst of growth in your business. The power of data as a tool in Sales has been recognised but never fully leveraged. We will explore why this is, the growing importance of data and the challenges organizations are confronted with as they try to leverage data to drive sales growth more effectively. We will explore exactly how Best in Class sales organizations leverage data to improve win rates by more that 20% and set you on the path to better leverage data to drive decision making in your business. As data becomes more central to your decision making we will also explore the other challenges this creates.

How data can drive more effective decision making and sales growth. What data points are most impactful at each stage of your measurement journey. The additional skills required in your sales organization to leverage data.

CPD Points: Two (when attending live) or one (watching the recording)

Iain Critchley FF.ISP, Sales Transformation Solutions Client Partner for Korn Ferry in EMEA Iain is the Sales Transformation Solutions Client Partner for Korn Ferry in EMEA. He diagnoses, defines and implements transformation projects for clients across multiple sectors delivering measurable impact and outcomes. Prior to Korn Ferry Iain most recently lead the global sales transformation for KPMG. He has worked in the Sales and Business Development fields for over 20 years. He has experience delivering change for global organisations across multiple sectors including Pharmaceuticals, Financial Services and Professional Services.