OasisLMS

Duration 38 minutes: As a result of joining this event the participant will know how to build an authentic personal brand culture that attracts top talent and strengthens buyer trust, which will enable you to reduce attrition and gain competitive advantage in both recruitment and sales

Sales professionals seeking an improved relationship with their clients Sales enablement leaders looking for the impact on people in their programs Sales leaders looking to drive growth through competitive differentiation and professionalism

UK and International

How can personal brand build authenticity that attracts and retains talent? Today's top sales professionals are looking for more than salary - they want to grow, be recognised, and join organisations that reflect their values. In an environment where buyer trust is fragile and reputation matters more than ever; your people's personal brand can be the deciding factor - for candidates and customers alike. This webinar, featuring a panel consisting of ISP corporate partners, explores how leading companies are embedding personal brand into their culture to attract, retain, and inspire high-performing sales teams. You'll hear how ISP helps organisations stand out as authentic, trusted, and forward-thinking, while providing a tangible competitive advantage in both recruitment and sales performance.

How to attract modern sales talent by showcasing ethics and development How to reduce attrition and increase engagement through personal brand culture Why ISP post nominals, CPD and ethical standards add value to your employer and customer brand Why investing in your people's professionalism creates an edge in the market, and in the talent pool

CPD Points: Two (when attending live) or one (watching the recording)

Andy Hough FF.ISP, Lecturer, Cranfield University Andy Hough is founder of the Institute of Sales Professionals and a lecturer in sales performance and leadership at Cranfield University. Passionate about sales at every level, Andy supports organisations to embrace new leadership and learning methodologies and frameworks for sales ecosystems. Andy has spent all his working life in sales. Starting in financial services in Lloyds, then Barclays Asset Finance, he then moved to GE Capital and ran their joint venture with Sun Microsystems Ltd, and from there to EMC2 Inc (now part of Dell). He held roles from Head of Customer Financial Services (UK and EMEA levels), through to Director EMEA Sales Enablement. Carl Day L.ISP, Chief Sales Officer, Apogee Corporation Carl has been in Sales & Marketing for most of his professional life. He has a master's degree in Leading Sales Transformation from Middlesex University and has experience in leading both B2B and B2C sales divisions. He is a member of the editorial board of the International Journal of Sales Transformation and one of the founding members of the ISP. He has, in the past, worked in collaboration with EY and Middlesex University to create material on values-based leadership, the psychology of salespeople, and coaching. His previous roles include board positions at Toshiba TEC UK (Sales Director UK & Ireland) and ACA Compliance Group (Director of Client Development, Europe & Asia). Other roles include marketing, IT development, and senior sales management positions at Ricoh UK, IOS, and SMG, where he has built up extensive experience in the profession of sales. Clive Smith M.ISP, Sales Enablement Tech Lead, Ideagen Clive is the Sales Enablement Tech Lead at Ideagen, a global leader in software solutions for the regulatory and compliance industries. With 14 years of marketing and software sales experience in both start-ups and private-equity-backed businesses, he transitioned to the enablement lead role 12 months ago to drive more effective use of go-to-market (GTM) and AI technology, helping the sales team work faster and smarter. Maria Amparan M.ISP, Sales Advisor, Royal Mail Maria Deben Amparan is a Sales Apprentice at Royal Mail and a rising voice in authentic sales leadership. Known for her fearless approach to challenges, she brings a fresh perspective to the sales world, one shaped by real-life experience, emotional intelligence, and quiet strength. She's a member of the ISP Next Gen leadership board, holds a Sales Expert Certificate in Ethics, and is the author of Becoming a Sales Professional: An Apprentice Diary, a blog series written for ISP that will soon launch to share the raw, honest journey of learning sales from the ground up. Maria's story inspires others to lead with purpose, build trust through authenticity, and turn obstacles into opportunities.