OasisLMS

Duration: 28 minutes Learning objectives: Understand the key elements, tools, preparation, and considerations required to be skilled at negotiations

Sales Professionals Account Executives Sales Management & Leadership Professionals

English-speaking UK and International

This webinar will ensure anyone who is involved in negotiation is equipped with some key tools to be a great negotiator. It explains the collaborative approach of Win-Win so that you continue a great relationship with your clients and understand some of the mistakes that many make. Splitting the difference is not a negotiation!

·Recognise your key tools of negotiation(Variables, Constants, Coverts) · Know your BATNA & ZOPA when approaching a negotiation · The 6 key mistakes in negotiation · Learn 10 negotiation techniques commonly used by Procurement

CPD Points: One

Stuart Lotherington – Managing Director, SBR Consulting Stuart says – “Everyone seems to be able to reflect on a bad sales experience! I see my job as helping people understand the difference between that and professional selling… By demystifying business development and working with clients, I work out the appropriate process and method that is suitable for your audience. There are plenty of books that tell you to sell this way or that. The method you use depends on several factors! Sales is not a ‘Black Art’ and the numerous years of experience I’ve had as a salesman and sales leader, as well as fourteen years of working as a senior consultant and now Managing Director, in a variety of different sales environments, has provided me with a huge insight into what method works best depending on the situation.”