OasisLMS

Duration 40 mins: As a result of joining this event, you will understand how to create playbooks which enable your sales team to speak your customer's language, sound like industry experts and not feature dump parts of your product that are not relevant to specific buyers.

Sales leaders, marketing leaders and CEOs/founders

UK and International

Most sales playbooks focus too much on product and service features instead of making the customer the hero of sales messaging. We'll be running through what not to include in your sales messaging (eg, 100 page product pitches) and what to focus on instead (eg, customer stories, industry stats and trends, personal pain points).

Actionable tactics to use in a sales playbook. A free playbook template that can use after the session. A customer story framework.

CPD Points: Two (when attending live) or one (watching the recording)

Michael Hanson, CEO and Founder of Growth Genie Michael is the CEO and Founder of Growth Genie - a consultancy that helps B2B sales teams have better conversations through playbooks, cadences, training and coaching. Before starting his own company, Michael was VP Growth at CloudTask helping them scale from 10 to 200 employees in 3 years. Michael is passionate about helping humans become better communicators in both their professional and personal lives.