OasisLMS

Duration 43 minutes: As a result of joining this event, you will know how to turn customer insight into meaningful impact, which will enable you to progress deals faster and influence confident buying decisions.

B2B sales professionals Account managers and business development managers Sales leaders and sales managers Anyone responsible for progressing complex sales conversations

UK and International

From insight to impact: Turning market insight into sales results Too many sales professionals collect insight but fail to turn it into impact. They gather data, ask questions, and have good conversations, yet deals stall, momentum fades, and buyers fail to act This session focuses on the Insight & Impact stage of the INSPIRE Sales framework and shows how to transform customer insight into meaningful commercial progress. Justin will explore how high-performing salespeople move beyond information gathering to create relevance, challenge thinking, and help customers make confident decisions. Delegates will learn how to connect insight to value, elevate conversations from transactional to strategic, and position themselves as trusted commercial partners rather than product experts. The session is practical, engaging, and immediately applicable, with real-world examples that reflect modern B2B sales environments. Expect clear frameworks, straight talking, and ideas you can use in your very next customer conversation.

Turn customer insight into commercial impact that moves opportunities forward Ask insight-led questions that challenge thinking without damaging trust Link insight directly to value, urgency, and buyer decision-making

CPD Points: Two (when attending live) or one (watching the recording)

Justin Leigh L.ISP, Founder of Focus4Growth Justin Leigh is a sales leadership coach, trainer, and author with over 30 years' experience in B2B sales. He works with sales teams and leaders to improve performance through practical frameworks, better conversations, and coaching-led leadership. Justin is the author of Inspire, Influence, Sell and Coaching Leaders.