Facts Tell, Stories Sell: why storytelling works and how you should use it
Availability
On-Demand
Cost
£0.00
Credit Offered
1 CPD Credit
Duration: 54mins Learning objective: How to tell the stories which will enable you to engage, sell and inspire.
Sales Professionals Sales Management & Leadership Professionals
UK and International
For anyone who needs to present or pitch ideas, products, services or initiatives, poor communication costs your business money. You can't close deals, inspire your team or create real change if you're confusing people or sending them to sleep. Not even the best ideas work if no one pays attention, remembers, or cares about what you said. If you want to have impact, you need the power of stories. Through compelling science, relevant case studies, and captivating stories of his own, Francisco will empower individuals across all levels of the company to use intentional stories to attract more customers, engage their teams and inspire change.
Discover the science behind storytelling and how you can leverage it. Understand the stories all businesses need to tell - and how to find them. Add value to your product and service in a way that will make price irrelevant.
CPD Points: Two (when attending live) or one (watching the recording)
Francisco Mahfuz, Keynote Speaker and Story Coach Francisco Mahfuz has always loved speaking, even before he had anything useful to say. He's been telling stories in front of audiences for a decade, and even became a National Champion of public speaking. Today, he’s a keynote speaker and storytelling coach trusted by global organisations to inspire teams and individuals to communicate more effectively through intentional storytelling. He's the author of "Bare: A Guide to Brutally Honest Public Speaking" and the host of The Storypowers Podcast.
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