Dive deep not wide - ISP NextGen Season 3 podcast with Sherman Urrutia
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On-Demand
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£0.00
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1 ISP CPD Credit

Sherman started selling newspapers from a boiler room in high school and worked his way up to sales leadership in AI tech. The episode details why an ICP is a living exercise rather than set-and-forget, how he identified MSPs involved in AI transformation projects as a repeatable win pattern, digging into buying personas' goals and challenges through discovery, staying in your lane rather than out-teaching technical buyers, and why relentless curiosity, especially about AI tools is the career skill that compounds.

 

Sherman Urrutia, Head of Global Sales at Nyota.ai

Sherman Urrutia grew up in sales literally, slinging newspapers from a boiler room straight out of high school. Now leading global sales at Nyota.ai, he shares the lesson that shaped his career: dive deep, not wide. That means fewer accounts researched properly, discovery that peels back the why behind every initiative, and an ICP you refine every time you win. Plus a timely warning from the front line of AI sales: AI won't replace salespeople, but it will replace salespeople who aren't using it. Real-world insight you won't find in a textbook.

 

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