Developing Strategic relationships with major customers to grow the opportunity
Availability
On-Demand
Cost
£0.00
Credit Offered
1 CPD Credit
Duration: 57mins Learning objectives: How to plan and conduct an effective client review meeting to identify the cast of characters and dynamics of a complex enterprise organisation in the buying process, and expand business activities within an existing client.
Sales Professionals Sales Managers and business owners who sell into the enterprise space Strategic & Key Account Managers
English-speaking, UK and International
When compared to small- and medium-sized companies, enterprise selling and relationship development present vastly different challenges, such as: extended sales cycles, sophisticated competition, significant financial investment, wide and diverse buyer networks, cross-functional sales teams, complex decision structures, diversified organization and footprint and focus on business value. This session will focus on some key aspects of developing those relationships and leveraging increased value through account development planning: Strategic client reviews Account Planning Opportunity Identification Qualification Solution Development
Relationship development. How to develop expansion opportunities. How to conduct an effective client review meeting.
CPD Points: One
Martin Hill (MICFM, MAFP), Managing Director, Sandler Training West Midlands Martin is a Chartered Management Institute qualified commercial leader with >35 years of national and international commercial, sales and people leadership experience. His experience has been gained with a global 40 country captive lessor, a £2BN international fleet management company and a tier 1 UK bank financier where for 25+ years he was deployed on the UK's largest vehicle financier.
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