Decisions, Failure and Being Casually Professional - Pure Blue Ocean Customer Podcast, Episode 2
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In this episode of the Pure Blue Ocean customer podcast, Duncan talks to Andy Clifton, Director of Drive Markets at Proximo Spirits - a self-described "pepperoni pizza and a very specific cold beer": accessible and down to earth, but exacting on the details. Andy sets out a refreshingly simple leadership philosophy: simplify the complex, communicate priorities with absolute clarity, and free people to be their best by giving them the tools and removing the interference.

He shares the pivotal moments that shaped it - PepsiCo hiring him into grocery without grocery experience, which taught him to hire attitude and teach experience; and losing an internal succession race, which taught him to embrace failure, enjoy the process and set goals worth arriving at. He closes on hard-won self-awareness: most senior decisions are dimmer switches rather than binary choices, flexibility is a sign of strength, and you should put yourself on your own podium.
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