Recommended audience
Sales directors and managers, salespeople, and project managers involved in managing bid preparation for clients. Professional bid managers and writers may also find the content useful
Type of audience
UK and International
Description
Bidding to win
A compelling bid should be the crowning glory of a well-run sales campaign, but all too often, it lets the show down. Creating a bid is, sadly, seen by many as a humdrum administrative chore, and it's relegated to the poor cousin in the grand scheme of winning business.
In this webinar, we'll unpack the myths around bidding and position it as the hero it should be, encouraging you to establish a professional approach that fits neatly within your sales process.
You'll learn the basics of bid management best practices and see the benefits of good bid decisions. Hopefully, you will leave inspired to think differently next time a formal customer request arrives.
Key takeaways
- Joined-up bidding wins more business
- Professional bidding enhances your reputation
- Better planned and managed bids reduce stress
CPD Points
CPD Points: Two (when attending live) or one (watching the recording)
Presenter
Sarah Hinchliffe FF.ISP, Director, i4 Consultancy and Design Ltd
Sarah Hinchliffe was an operational sales professional in the technology industry for over 30 years before going it alone. She combines training and consultancy with hands-on bid management, and regularly writes, edits and reviews client bids. In addition to being a Founding Fellow of the ISP, she is a Fellow of the Association of Proposal Management Professionals.