OasisLMS

Duration 43 minutes: As a result of joining this event, you will know why creating your own sales approach matters and what it could look like for your organisation, which will enable you to start building a foundation for more confident, connected and impactful sales conversations.

Sales leaders and teams who want to move beyond borrowed frameworks and start developing a way of selling that's unique, effective, and true to who they are.

UK and International

Beyond the Script: Finding your own way of selling Most sales teams inherit a process, few ever shape one for themselves. In this session, Ben Gaston introduces a more authentic approach: designing your own way of selling. You'll explore why off-the-shelf frameworks no longer fit today's buyers and how defining your own organisational “Sales Code” can bring structure, confidence and meaning to the way your teams sell. This isn't a rigid methodology but an invitation to think differently, to start crafting a sales approach that feels distinctly yours and genuinely resonates with clients.

Perspective: Why the era of standardised sales processes may be ending Possibility: What a Sales Code is and how it can guide your team Next steps: How to begin shaping your own authentic sales approach

CPD Points: Two (when attending live) or one (watching the recording)

Ben Gaston FF.ISP, Founder of The Humble Sale® Ben Gaston is the Founder of The Humble Sale® and creator of The Humble Sale® Playbook, helping B2B sales leaders and their teams build confidence, differentiation and sustainable growth. A global sales leader, Ben has led high-performing teams across multiple industries. In parallel, he continues to be an experienced theatre director, applying acting-inspired techniques to sales leadership. A Founding Fellow of the ISP and key witness to the APPG inquiry into Professional Sales in the UK, he champions a modern, human-centred approach that blends performance, empathy and sales expertise.