Before restructuring the salesforce, think about Market Segmentation

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Sales Ethics Register

Before restructuring the salesforce, think about Market Segmentation - the bedrock of commercial success

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On-Demand

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£0.00

Credit Offered

1 CPD Credit

Duration: 26 minutes Learning objective: To understand the importance of correct Market Segmentation and its status as the bedrock of commercial success ahead of any restructuring of the sales force.

How to define and segment your market properly Why understanding your customer portfolio and developing a true representative sample is important How to respond to your customer's needs and build your strategy and sales force around them