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Almost be a bit offended if they don't reply - ISP NextGen Season 3 podcast with Emily Brown
Availability
On-Demand
Cost
£0.00
Credit Offered
1 ISP CPD Credit

Emily explains how she chose sales deliberately after her master's degree, then walks through the mechanics of modern prospecting: developing an Ideal Customer Profile, identifying and researching the right target accounts, segmenting and prioritising leads using intent signals and buying triggers, nurturing good-fit accounts that aren't yet in a buying window, and crafting outreach messaging so relevant that you'd "almost be a bit offended" if it went unanswered. The conversation closes on maintaining consistency and motivation through accountability partners and friendly competition.

 

Emily Brown, Commercial Account Executive at Reachdesk 

What separates outreach that gets ignored from outreach that gets replies? For Emily Brown, it starts long before you hit send. In this episode she breaks down how to build an Ideal Customer Profile, target the right accounts at the right moment, and keep well-fitted prospects warm until the buying window opens. Practical, honest and full of examples from her rise from BDR to Account Executive at Reachdesk, this is essential listening for anyone who wants their prospecting to feel less like a numbers game and more like a craft with a confidence bar set at "offended if they don't reply".

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