Winning Mindset to Succeed Through Disruption-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence” focused on building a strong personal brand and using LinkedIn effectively. Hosted by Tom Liversedge of the APS, the session featured influencer marketing expert Gordon Glenister and LinkedIn specialist Alex Galvez.<br /><br />Alex shared her journey from corporate finance to becoming a leading LinkedIn creator, emphasizing the power of authenticity and personal storytelling. She explained that her most successful content has been vulnerable, story-based posts that connect emotionally and build trust. She also highlighted the importance of consistency across platforms, strong branding, and using a personalized LinkedIn URL.<br /><br />The speakers discussed what makes content engaging on LinkedIn: educational posts, valuable insights, and personal stories tend to perform best. They warned against overusing quotes, generic motivational content, or reposting without context. Video can work well, but only if it suits your style and is high quality.<br /><br />Other key topics included LinkedIn algorithms, the need for regular posting, the value of thoughtful commenting, and the importance of keywords in profiles for discoverability. They also covered employee advocacy, social media policies, and how professional memberships like APS can strengthen your online credibility.

Keywords

personal branding

online influence

authentic storytelling

content strategy

employee advocacy

social media algorithms

professional credibility