Why a win/win strategy is often the best-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence” focused on building a strong personal brand and using LinkedIn effectively. Hosted by Tom Liversedge from APS, the session featured influencer marketing expert Gordon Glenister and LinkedIn specialist Alex Galvez.<br /><br />Alex shared her journey from corporate finance to becoming a LinkedIn Top Voice and founding LinkedIn Local. She emphasized that authentic storytelling is the most powerful content on LinkedIn, especially when it is consistent across platforms and aligned with one’s real-life persona. Both speakers stressed the importance of matching your online image with how you present offline to build trust.<br /><br />The discussion covered content strategy, including why personal stories, thoughtful opinions, and value-driven posts tend to outperform generic quotes or copied content. They also explored how LinkedIn’s algorithm rewards early engagement, consistency, and meaningful interaction in the comments.<br /><br />Other key topics included profile optimization with keywords, the role of hashtags, the value of employee advocacy, and the importance of using LinkedIn for professional visibility, networking, and career opportunities. The session concluded with practical advice on engaging audiences, posting with purpose, and showcasing professional memberships and achievements online.

Keywords

personal branding

LinkedIn strategy

authentic storytelling

online influence

content strategy

profile optimization

employee advocacy

professional networking