What is a Sales Person?-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence” explored how professionals can build a strong personal brand and use social media, especially LinkedIn, to increase visibility and trust. Hosted by Tom Liversedge from the APS, the session featured influencer marketing expert Gordon Glenister and B2B influencer specialist Alex Galvez, founder of LinkedIn Local.<br /><br />Alex shared her journey from corporate sales to becoming a recognized LinkedIn creator, emphasizing that her breakthrough came from posting a vulnerable personal story about leaving corporate life. She stressed that personal storytelling is the most effective type of content on LinkedIn, because people connect more strongly with authentic stories than with generic advice. She also highlighted the importance of consistency across platforms, using a polished and recognizable profile, and being genuine in how you present yourself online and offline.<br /><br />The speakers discussed LinkedIn best practices, including adding keywords to your profile, using hashtags in posts, engaging in comments, and avoiding overly sales-driven outreach. They also noted that employee advocacy, relevant content, and professional memberships can strengthen credibility.<br /><br />Poll results showed that most people follow others for education and value, reinforcing the webinar’s core message: influence grows through authenticity, useful content, and consistent engagement.

Keywords

personal branding

online influence

authentic storytelling

social media visibility

employee advocacy

professional credibility

content consistency