What does the future consumer mean for Sales?-What-does-the-future-consumer-mean-for-Sales

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Video Summary

The speaker, an EY consultant with experience in FMCG and retail, discusses how consumer goods and retail are being reshaped by rapid, exponential change. Key disruptors include digital channels, Amazon, discounters, rising consumer expectations, and new delivery and subscription models. He argues that growth is increasingly shifting from stores to non-store channels, with complexity, competition, and speed all increasing.<br /><br />He emphasizes that companies often focus on protecting legacy businesses instead of building future ones. To explore the future consumer, EY researched drivers of change and developed several scenarios. Across these futures, the consumer becomes more “smart,” relying on algorithms, data, and apps like Yuka to make buying decisions. Consumers will increasingly value time over money, expect personalization, demand transparency, and care about trust, sustainability, and convenience.<br /><br />The speaker highlights examples already happening today: clothing rental, hotel-room shopping, AI-driven product recommendations, perfect fit technology, and recyclable packaging systems. His central message is that the future is already emerging, and businesses must adapt quickly, rethink field sales and service models, and decide which parts of their current business to let go in order to grow.

Keywords

consumer goods

retail disruption

digital channels

Amazon

consumer expectations

personalization

sustainability

future consumer