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Starting conversations with your social network
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Video Summary
Adam Gray from DLA Ignite explains a simple LinkedIn prospecting method focused on starting conversations with existing connections rather than hard selling. He advises going to your LinkedIn “My Network” tab, scrolling back through older connections, and opening profiles in separate tabs to quickly review who may be worth contacting. <br /><br />His key advice is to send a friendly, generic, non-salesy message asking for a chat and inviting the other person to talk about what they do. The goal is not to pitch immediately, but to create a low-pressure conversation that builds trust and can lead to future opportunities. He stresses that LinkedIn outreach is a numbers game: by sending around 20 messages a day, he often gets several positive replies and at least one meeting. <br /><br />Gray also recommends following up with people who interact with your content, using light, conversational messages, and even reconnecting with dormant or old contacts. He says there is little to lose by reaching out to inactive connections, and sometimes this approach can uncover valuable opportunities at just the right time.
Keywords
LinkedIn prospecting
DLA Ignite
Adam Gray
My Network tab
connection outreach
non-salesy messaging
lead generation
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