NAW Special, Episode 6 – Georgia Cooke (Account Manager @ Shoptalk)-NAW Special, Episode 6 – Georgia Cooke (Account Manager @ Shoptalk)

NAW Special, Episode 6 – Georgia Cooke (Account Manager @ Shoptalk)

Video Transcription

Video Summary

Georgia Cook, an Account Manager at ShopTalk, shares her sales journey on the ISB NextGen podcast. She began selling fish cakes at farmers markets as a teenager, studied English at university, and later moved into sales after “falling into it.” Her career has spanned hospitality, tech consulting, subscription-based selling, and now events, returning to a field she’s passionate about. Georgia discusses the importance of resilience, especially when facing long sales cycles, rejections, and market disruptions like COVID. She emphasizes empathy, adaptability, and understanding customer challenges rather than pushing products. She also highlights the value of collaboration between new business and account management teams, and speaks candidly about being a woman in a male-dominated industry. Her key advice includes: “Your perception is your reality” and “Never do tomorrow what you can do today.” She credits the Level 4 Sales Executive Apprenticeship with giving her structure, fundamentals, and better habits.

Keywords

sales journey

account management

resilience

customer empathy

sales apprenticeship

women in sales