LinkedIn: Learn what to post, and what works for sales-LinkedIn -Learn-what-to-post-and-what-works-for-salesd-

Video Transcription

Video Summary

The webinar, led by James Potter, focused on how sales professionals should use LinkedIn as a social network, not just a job board or social media platform. He explained that LinkedIn works best when users treat it like real-life networking: building relationships, staying visible, and posting in a natural, human voice.<br /><br />James stressed that many people over-rely on reposting company content or pitching immediately after a connection request, both of which are usually ineffective. Instead, he encouraged participants to post as if they were speaking to someone at a conference—sharing insights, experiences, industry thoughts, and useful observations. He also covered practical tips on hashtags, video posts, scheduling, captions, and how LinkedIn’s algorithm and “dwell time” influence visibility.<br /><br />A key message was that LinkedIn is about validation: people use it to check who you are, what you do, and whether they trust you. Posting regularly, commenting on others’ content, and keeping profiles polished helps build that trust. The session ended with advice on LinkedIn search tools and a reminder that clients and prospects are already on the platform.

Keywords

sales networking

personal branding

social selling

content strategy

professional visibility

dwell time

LinkedIn algorithm

relationship building